iYellow Wine Club.com: Bringing Wine Tasting Into The 21st Century


Founders of iYellow Wine inc.

With thousands of companies bringing their business’ onlines to take part in the opportunities that web 2.0 has to offer, wine enthusiasts Angela Aiello and Paxton Allewell have turned their love of wine tasting into a huge online social networking business. They have developed a website (iyellowwineclub.blogspot. com) which encourages wine-lovers to sign up for free online memberships. Members receive perks such as discounts, news alerts, and exclusive invites to wine events around Toronto and Niagara.

Rather then use traditional means of advertisements, iYellow Wine Club utilizes the social capabalities of the new web 2.0, and provides participating Ontario wineries with a cost effecient and effective way to advertise their products and events, and encourage a younger audience to take part in wine tasting.

In today’s day and age, wineries must recognize the importance of change, and understand that sticking to traditional methods of advertising is ineffective, and adapting to new technologies (such as web 2.0) will be more effective in attracting younger markets and having them get involved in wine tasting, which was considered an “old people thing”.


For event pictures, click HERE.