Niagara’s Need for Business & Marketing.

Although the creation of wine is solely the artwork of the Oenology and Viticulture (the science of wine production) the business and marketing aspect behind the finished product plays a huge role in the success of the wine; much like any other product in today’s markets. With the rapidly growing wine industry in Niagara, there is a growing demand for business and marketing.

How does Niagara plan on fulfilling this need?  The answer is quite simple:

Over-view of Brock University located in St. Catherines, ON.

Over-view of Brock University located in St. Catherines, ON.

There are plans to expand Brock University’s Cool Climate Oenology and Viticulture institute, which was opened back in 1997. The expansion will include a deeper focus on Business and Marketing, although Science studies will also be of major focus as it is the institute’s known reputation. Debbie Inglis, the newly appointed director of the institute states that it’s time to go “go beyond science and take a closer look at the business and marketing side of wine”

This idea will be vital for the emergence of the Ontario Grape and wine research cluster while includes a range of partners including: grape growers, wineries, the Vineland Research and Innovations centre, Niagara College, The University of Guelph and the Ontario Ministry of  Agriculture, Food and Rural affairs. The groups’ aim is to coordinate grape and wine research.

To read the article in the newspaper article, please click HERE