Cuvée 2009: Ontario’s Wine “Academy Awards”

cuveeThe  Cuvée  awards, is a weekend red carpet event, celebrating the outsanding Ontario wine and food industry in the heart of Niagara wine country. It is a black-tie gala (much like the Academy Awards) where winemakers select the winners and guests mingle with the stars of the Ontario wine and culinary scene and travel the wine route (by red carpet) for special tastings. The award ceremony took place on February 27th, 2009. The competition revue panel involved 41 Ontario winemakers who tasted over 190 wines from 52 wineries to determine the winners.

Awards were given to the following Wineries based on their categories:
Red:
Cabernet Franc, by Cave Spring 
Pinot Noir, by Niagara College
Meritage, by Tawse Winery and Strewn Winery
Shiras/Syrah, by Creekside Estates and Lailey Vineyard 
Red Blends, by Wayne Gretzky
White:

Chardonnay Musque, by Cave Spring
Gewurztamminer, by Calamus Estate
Riesling, by Legends Estates
Sauvignon Blanc, by Peninsula Ridge
White Blend, by Hillebrand Estates

Youtube video of event:

iYellow Wine Club.com: Bringing Wine Tasting Into The 21st Century

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Founders of iYellow Wine inc.

With thousands of companies bringing their business’ onlines to take part in the opportunities that web 2.0 has to offer, wine enthusiasts Angela Aiello and Paxton Allewell have turned their love of wine tasting into a huge online social networking business. They have developed a website (iyellowwineclub.blogspot. com) which encourages wine-lovers to sign up for free online memberships. Members receive perks such as discounts, news alerts, and exclusive invites to wine events around Toronto and Niagara.

Rather then use traditional means of advertisements, iYellow Wine Club utilizes the social capabalities of the new web 2.0, and provides participating Ontario wineries with a cost effecient and effective way to advertise their products and events, and encourage a younger audience to take part in wine tasting.

In today’s day and age, wineries must recognize the importance of change, and understand that sticking to traditional methods of advertising is ineffective, and adapting to new technologies (such as web 2.0) will be more effective in attracting younger markets and having them get involved in wine tasting, which was considered an “old people thing”.

iyellow

For event pictures, click HERE.